He may have a few more risks now: Like how to make $20K worth of potato salad (he says he will now make four different types of potato salad, including a vegan option). $1000: I'll do a live stream of the potato salad making $3000: My kitchen is too small! I will rent out a party hall and invite the whole internet to the potato salad party.The internet loves potato salad! Let's show them that potato salad loves the internet!!įor "Risks and Challenges," Zack wrote, "It might not be that good. $250 - Better mayonnaise (from the natural foods section) $350 - Make way more potato salad and probably do a third recipe. $100 - I will try two different Potato Salad recipes. After $3,000 he stopped adding stretch goals: And then when it passed all those stretch goals, he added even more. When the campaign passed its first goal, he started adding stretch goals. For a whopping $20, you can get a potato salad-theme haiku written by Zack. You will receive a photo of Zack making the potato salad ($2) or receive a bit of the potato salad ($3). Then, watch as your idea starts rolling into reality.As with all Kickstarters, Zack gave his backers incentive to donate: He will say your name out loud while making the potato salad ($1). Think of an idea that nobody else has tried in your space and do something so far out of the ordinary that people take notice. Spend some time boiling your idea down to its basic elements. I would suggest that people find the thing they'd rather be doing and do that." I did the potato salad Kickstarter as a temporary escape from a boring day of client work. I started Base Two when I was tired of having a boss. Brown's advice to entrepreneurs: "Make a thing that appeals to you. The first gifts will go to CD 102.5 For the Kids and Local Matters. While it began as a fun escape after work, PotatoStock was ultimately able to generate over $18,000 for their fund at the Columbus Foundation. This playbook will help you bolster your brand image across multiple digital advertising platforms, including social media, online video, blogs and more. If you need some advice in this area, check out Google's YouTube Creator Playbook for Brands, which provides step by step instructions for building an online audience. That's all I did." CNET called Brown just two hours after the project went live. As soon as it was live, I posted to Facebook, as I didn't use Twitter at the time. "I told six friends that I was working on it and shared the preview link with them. "I didn't do much to promote it," said Brown. Related: 4 Kickstarter Campaigns You Won't Believe Actually Succeeded In fact, it generated a total of $55,492 from 6,911 backers on Kickstarter. He didn't even have to do much more work, as the project quickly snowballed from his original goal of raising $10 into something he and his group of friends never thought imaginable. We were able to steal a few minutes with Brown, who told us that the idea came to him after toying around with several ideas, mostly centered around potato-themed jokes. ![]() It was supposed to be a fun, temporary relief from a long day of work. Brown admits that the idea, informally referred to as PotatoStock on Kickstarter, arose while joking around with a group of friends.
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